Let it Flow
10% of all the money raised through the water challenge is given to 'Let it Flow'.
L.I.F. is a water charity founded by the pro skater Nyjah Houston and exists to provide poor communities with access to clean drinking water
Nearly 800 million people in the world live without access to CLEAN EASILY ACCESSIBLE water. That's about 10% of all people! 10% of the money raised from the OYWO challenge will go to reducing that number. Women and children in poor rural communities often spend long hours fetching water...time that would be better spent in school or working! Drinking dirty water leads to all sorts of life-threatening diseases!